X-Golf
Entertainment & Recreation · Sports & Recreation
- Active units
- 122
- Royalty
- 7.0%
Franchised, year-end 2024
of weekly Net Sales
About X-Golf
X-Golf is the ultimate destination for golf enthusiasts and players of all ages. With over 80+ locations across the United States, X-Golf offers the most innovative and accurate indoor golf simulator experience in the world. Each venue is independently operated and provides stellar services, events, lessons, and competitions. One of the standout features of X-Golf is the opportunity to learn from PGA pros. Take lessons and watch your stats improve in real-time as you combine accurate golf simulator data with the expertise of a professional instructor. X-Golf is not just for serious players; it's also a place to turn up the fun. Host corporate events, birthday parties, or any other special occasion in a relaxed and entertaining environment. Enjoy a full bar, tasty bites, and courses suitable for all ages and skill levels. For those seeking some friendly competition, join X-League and grab your team. With year-round competitions featuring incredible prizes and unforgettable moments, X-League adds an extra layer of excitement to your golfing experience. Behind X-Golf's remarkable technology is 15 years of research and development. Their advanced simulators utilize high-speed cameras and laser optics to track your game with 98% accuracy. Immerse yourself in world-renowned courses from around the globe, and analyze your performance with instant analytics to enhance your skills. Whether you're looking to train hard or simply have a relaxing time with friends and family, X-Golf has state-of-the-art golf simulators, a full bar, golf lessons taught by PGA pros, club fittings, and trade-ins. Come and experience the next level of indoor golf entertainment at X-Golf.
Key terms
- Franchise fee
$40k
- Multi-Unit Developer reduced fee
Each additional unit initial franchise fee reduced to 25000; 12500 deposit per additional unit at MUDA signing.
- Brand fund
1.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Footprint
5,500 – 10,000 sq ft
- Veteran discount
10.0% off franchise fee — 10% discount on the initial franchise fee for the first franchise agreement for qualifying U.S. military veterans/active-duty or spouse with 51% ownership.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations129
Franchised units open at year-end
- New openings14
Gross new units opened during the calendar year
- 1-year unit growth rate6.6%
Net unit growth versus prior year
- 3-year unit CAGR14.7%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$113k
Using the most recent year shown (2025) Avg value; metric is per simulator, not per location.
- Annual unit volume (25th percentile)$79k
Dollar amounts rounded to the nearest 1,000. Sales means total revenue less sales tax, discounts, allowances, and returns. Store Sales Per Simulator is an outl…
- Annual unit volume (75th percentile)$155k
Dollar amounts rounded to the nearest 1,000. Sales means total revenue less sales tax, discounts, allowances, and returns. Store Sales Per Simulator is an outl…
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.5M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open8 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio0.1×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.