WOOPS!
Food & Beverage · Baked Goods & Snacks
- Active units
- 25
- Avg unit volume
- $275k
- Royalty
- 4.0%
Franchised, year-end 2023
of weekly Net Sales
About WOOPS!
Introducing Woops, the brand that's dedicated to creating heartwarming experiences that allow people to connect, relax, and savor the sweeter side of life. Founded in 2012 in the heart of New York City, Woops started as a pop-up shop and quickly grew into a thriving business. With a passion for French macarons, Woops believes in the power of these delectable treats to bring joy and show care. Their high-quality macarons are made with premium, handpicked ingredients such as Valrhona chocolate and pure pistachio paste. What sets Woops macarons apart is their larger-than-average size, natural gluten-free recipe, lower calorie content, and being non-GMO. Woops also offers an unmistakably delicious promise, guaranteeing your satisfaction. If something isn't quite right, they're always there to make it right. Explore their collections, visit their stores, or take advantage of their corporate gifting services. Woops is here to spread happiness and create meaningful moments through their delightful macarons.
Key terms
- Franchise fee
$45k
- Existing franchisee additional unit discount
ten percent (10%) discount from the Initial Franchise Fee to existing franchisees in good standing who desire to open an additional outlet
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Multi-Unit Development Agreement
$100k
- Veteran discount
10.0% off franchise fee — ten percent (10%) discount from the Initial Franchise Fee to veterans of the U.S. Armed Forces
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations24
Franchised units open at year-end
- New openings5
Gross new units opened during the calendar year
- 1-year unit growth rate-4.0%
Net unit growth versus prior year
- 3-year unit CAGR-8.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.8×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-26.8%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$233k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate4.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.