Woodhouse Day Spa
Wellness & Personal Care · Massage & Spa Services
- Active units
- 84
- Avg unit volume
- $2.5M
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Woodhouse Day Spa
Founded in 2001, the brand operates as a brick-and-mortar day spa offering services such as manicures, pedicures, and wellness treatments. The franchise model focuses on providing a spa environment within local communities for guests seeking self-care and relaxation. Business owners manage a team of service providers and maintain revenue through treatments, retail merchandise, and gift card sales. The concept follows a standardized system to ensure service consistency across its locations.
Key terms
- Franchise fee
$60k
- Development Agreement incentive
No Initial Franchise Fee due for second and/or third Spa developed under a Development Agreement
- Discretionary adjustments
Franchisor may adjust Initial Franchise Fee based on factors (e.g., number of locations, additional location for existing franchisee, tenure, Protected Area size)
- Brand fund
2.0% of Net Sales
- Local advertising
1.8% of Net Sales
- Footprint
5,000 – 7,000 sq ft
- Development Agreement (2 Spas)
$60k
- Development Agreement (3 Spas)
$90k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations89
Franchised units open at year-end
- New openings6
Gross new units opened during the calendar year
- 1-year unit growth rate6.0%
Net unit growth versus prior year
- 3-year unit CAGR5.5%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio6.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$2.5M
Used the most recent full-year Average Gross Sales (2024).
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.7M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open14 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.5×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.