Wonderly Lights
Home Services · Lawn Care & Landscaping
- Active units
- 39
- Avg unit volume
- $151k
- Royalty
- 7.0%
Franchised, year-end 2024
of weekly Net Sales
About Wonderly Lights
Wonderly Lights is a trusted brand that offers awe-inspiring holiday lights and greenery for every taste and occasion. With their professional services, you can bring joy, elegance, and a touch of magic to your holidays without the stress and hassle of self-installation and maintenance. Wonderly Lights understands the challenges of finding time to decorate amidst a demanding career and busy family life, as well as the risks and inconvenience of climbing ladders and working in cold or wet conditions. By choosing Wonderly Lights, you can enjoy a fully done-for-you holiday lighting solution that seamlessly fits into your busy life. Their team of experts provides top-notch quality, attention to detail, and outstanding customer service, ensuring an awe-inspiring aesthetic and giving you peace of mind. With Wonderly Lights, your holiday to-do's become ta-da's, allowing you to focus on what matters most and create beautiful holiday memories with your loved ones.
Key terms
- Franchise fee
$30k
- Community Heroes Program
$2,500 discount on the Initial Franchise Fee for the first franchise; not available under an Area Development Agreement
- Brand fund
2.0% of Net Sales
- Local advertising
10000.0% of Net Sales
- Area Development Agreement
$50k
- Area Development Agreement
$70k
- Veteran discount
20.0% off franchise fee — 20% discount on the Initial Franchise Fee for the first Wonderly Lights franchise
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations42
Franchised units open at year-end
- New openings6
Gross new units opened during the calendar year
- 1-year unit growth rate7.7%
Net unit growth versus prior year
- 3-year unit CAGR16.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$103k
Based on CRM entity-level data; some franchisees operate more than one outlet under the same legal entity. Figures cannot be extrapolated to a single outlet.
- Annual unit volume (75th percentile)$274k
Based on CRM entity-level data; some franchisees operate more than one outlet under the same legal entity. Figures cannot be extrapolated to a single outlet.
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$104k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 26 of 51 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.