Wise Coatings
Home Services · Flooring & Interior Services
- Active units
- 14
- Avg unit volume
- $499k
- Royalty
- 5.0%
Franchised, year-end 2023
of weekly Net Sales
About Wise Coatings
Wise Coatings is a leading brand in the floor coatings industry, offering innovative solutions for garages, warehouses, and showrooms. Unlike traditional epoxy floors that deteriorate over time, Wise Coatings' PolyWise floors are 4x more flexible and durable, ensuring exceptional results that last a lifetime. Aspiring entrepreneurs in the home services industry can benefit from Wise Coatings' turnkey franchise model, which provides a ready-made business opportunity in the specialty construction installation field. With a focus on nationwide expansion, Wise Coatings is actively seeking qualified and purpose-driven individuals to join their franchise family. Whether it's residential, commercial, or industrial flooring, Wise Coatings has the expertise and resources to deliver outstanding results. Their comprehensive support includes branding, marketing, development, training, and ongoing assistance. Partnering with Wise Coatings offers unlimited opportunities for success in the rapidly growing epoxy flooring sector. Take the first step towards owning a Wise Coatings franchise and find freedom in floor coatings today.
Key terms
- Franchise fee
$50k
- Multi-Territory Discount
Two Territories $89,000; Three $118,000; Four $143,000; Five $162,500
- Brand fund
2.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Footprint
100 – 2,000 sq ft
- Veteran discount
5000.0% off franchise fee — $5,000 discount on the first franchise; veteran must own at least 50%
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations14
Franchised units open at year-end
- New openings9
Gross new units opened during the calendar year
- 1-year unit growth rate180.0%
Net unit growth versus prior year
- 3-year unit CAGR164.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio9.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$499k
Average Total Income for the five franchised outlets operating the full Measurement Period in 2023.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$112k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio4.4×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.