Wings Etc.
Food & Beverage · Bars & Pubs
- Active units
- 54
- Avg unit volume
- $1.6M
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About Wings Etc.
Wings Etc. Founded by Jim Weaver and his insightful partners in the mid '90s, they believed that the world needed more than just another cookie-cutter bar-and-grill. They set out to create Happiness Centers where customers could enjoy big TVs, great food, friendly service, and a wide selection of cold beverages. The focus was on creating an atmosphere of laid-back, family-friendly fun for all. Today, Wings Etc. You can also connect with Wings Etc. If you're looking for a memorable sports bar experience, search for a Wings Etc. Happiness Center near you or check out their YouTube channel to get a taste of what they have to offer.
Key terms
- Franchise fee
$40k
- Developer reduced Initial Franchise Fee for 2nd & subsequent restaurants
If under a Development Agreement, 2nd+ restaurant Initial Franchise Fee ranges $22,500–$31,000 based on total restaurants in Development Area
- Brand fund
1.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
1,200 – 4,500 sq ft
- Development Fee
$10k
- Veteran discount
20.0% off franchise fee — Discount the applicable Initial Franchise Fee by 20%
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations56
Franchised units open at year-end
- New openings3
Gross new units opened during the calendar year
- 1-year unit growth rate3.7%
Net unit growth versus prior year
- 3-year unit CAGR1.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio3.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$1.4M
Total Sales represents all revenues excluding sales tax and discounts.
- Annual unit volume (75th percentile)$1.7M
Total Sales represents all revenues excluding sales tax and discounts.
- 1-year Median AUV growth rate1.7%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 2 of 2 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.