Wing Zone
Food & Beverage · Quick-Service Restaurants
- Active units
- 30
- Avg unit volume
- $824k
- Royalty
- 7.0%
Franchised, year-end 2023
of weekly Net Sales
About Wing Zone
Wing Zone is a renowned brand that has been revolutionizing the way we enjoy flavorful wings. With a rich history and an exciting vision for the future, Wing Zone offers an exceptional dining experience that is sure to leave you craving for more. At Wing Zone, they take pride in their extensive menu that features a wide variety of mouthwatering flavors. From classic favorites like Buffalo and Lemon Pepper to unique creations like Mango Fire and Liquid Gold, there is a flavor to suit every palate. Whether you like it mild or prefer some extra heat, Wing Zone has got you covered. In addition to their delicious wings, Wing Zone also offers a range of other delectable options including tenders, burgers, and salads, ensuring there is something for everyone. With numerous locations across the United States, Panama, Philippines, and Malaysia, Wing Zone is committed to bringing their bold flavors to customers around the world. Whether you dine in or order online for a quick and convenient meal, Wing Zone is dedicated to providing an enjoyable and unforgettable experience for all. So come and experience the Wing Zone Way for yourself, and discover the ultimate destination for flavor enthusiasts everywhere!.
Key terms
- Franchise fee
$40k
- Development Rights Agreement pricing
If you commit to develop at least 3 Restaurants, the initial franchise fee is $30,000 per restaurant.
- Brand fund
3.5% of Net Sales
- Local advertising
1.5% of Net Sales
- Footprint
1,200 – 1,400 sq ft
- Veteran discount
15.0% off franchise fee — VetFran: 15% discount on the initial franchise fee to military veterans (DD214 required).
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations30
Franchised units open at year-end
- New openings10
Gross new units opened during the calendar year
- 1-year unit growth rate11.1%
Net unit growth versus prior year
- 3-year unit CAGR1.7%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio10.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$824k
Used franchised-only average as most relevant to prospective franchisees; systemwide average was $826,058.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$623k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open10 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.3×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 18 of 26 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.