Wing It On!
Food & Beverage · Quick-Service Restaurants
- Active units
- 8
- Avg unit volume
- $582k
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Wing It On!
Wing It On is not your average chicken joint. Since its establishment in 2011, Wing It On has been dedicated to providing the most authentic Buffalo-inspired wing experience across the United States. Whether it's game time or anytime hunger strikes, Wing It On is here to satisfy your chicken cravings. Their menu features a variety of mouth-watering options, including fresh, never-frozen wings, tenders, and sandwiches. Each item is crafted with wow-factor flavors, from the sauces and dry rubs to their store-made blue cheese, ensuring a top-notch taste every time. But Wing It On doesn't stop at wings. Their menu goes above and beyond with hand-crafted chicken sandwiches, customizable fries, epic sides, and sweets that are perfect for the whole family. They even have a food truck division called Wing It On Wheels, delivering their premium chicken wings to various locations. With over 24 signature flavors and a commitment to fresh, quality ingredients, Wing It On guarantees to satisfy your taste buds. Join the Wing It On franchise and become a part of the brand that is revolutionizing the chicken industry.
Key terms
- Franchise fee
$35k
- Additional Franchise Purchases
May purchase additional franchises for reduced franchise fee of $30,000 during the term.
- Brand fund
2.5% of Net Sales
- Local advertising
1.5% of Net Sales
- Footprint
1,000 – 2,500 sq ft
- Area Development upfront development fee
$35k
- Area Development initial franchise fee for additional units
$25k
- 3-Restaurant Area Development Fee (example)
$85k
- Veteran discount
10.0% off franchise fee — 10% discount off the initial franchise fee, contingent upon verification of honorable separation.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations8
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-27.3%
Net unit growth versus prior year
- 3-year unit CAGR-18.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$582k
Average Unit Volume for all 8 stores operating for the full 2024 calendar year.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$346k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open9 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.7×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 16 of 44 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.