Which Wich
Food & Beverage · Fast-Casual Restaurants
- Active units
- 150
Franchised, year-end 2024
About Which Wich
Which Wich is a renowned brand that specializes in creating superior sandwiches to satisfy all your cravings. Whether you're in the mood for chef-inspired fan favorites, customizing your own sandwich, or indulging in a Bowlwich, Which Wich has got you covered. With the convenience of delivery, catering options, and multiple locations, you can easily enjoy their delicious offerings. The menu offers a wide variety of options, including a kids menu, shakes, sweets, and even vegan, vegetarian, and gluten-free choices. The brand also values its customers and rewards their loyalty through the Vibe Club Rewards program. By joining this exclusive club and downloading the Which Wich Mobile App, you can earn points towards a free Wich. Additionally, if you're planning an event, Which Wich offers catering services that cater to any taste, from vegetarian and vegan options to their signature Wicked® sandwich. Spread the love by supporting the Project PB&J initiative, which provides food and comfort to those in need. Have any questions or feedback? The brand encourages you to reach out, as they are eager to listen and assist. Enjoy the delicious sandwiches and exceptional service that Which Wich has to offer!.
Key terms
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations150
Franchised units open at year-end
- New openings5
Gross new units opened during the calendar year
- 1-year unit growth rate-19.8%
Net unit growth versus prior year
- 3-year unit CAGR-17.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.7×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 59 of 76 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.