We Insure
Business & Professional Services · Financial Advisory
- Active units
- 130
Franchised, year-end 2025
About We Insure
We Insure Group is your go-to brand for homeowner insurance. With access to dozens of top-rated companies, we are dedicated to finding you the best coverage for your home and family. Our experienced agents are experts in every type of property and possession insurance, ensuring that you receive tailored policies based on your individual needs. Choose us for brilliant service, great policies, and better value. Our homeowners insurance offers comprehensive protection for your property. It includes dwelling coverage for damage to your home and attached structures like plumbing and electrical systems. Additionally, structures coverage protects structures not attached to your home, such as fences and sheds. We also provide personal property coverage for your possessions, loss of use coverage for additional living expenses during repairs, and personal liability coverage. With We Insure Group, you benefit from local agents who understand your area, access to top-rated carriers, super-fast quotes, and exceptional customer support. Join over 1 million happy customers who trust us for their homeowners insurance needs. Get a quote today and enjoy broader choice and better value with We Insure.
Key terms
- Promotional discount
From time to time we may discount the Initial Franchise Fee by a percentage or dollar amount at our discretion
- Brand fund
3.0% of Net Sales
- Footprint
250 – 1,200 sq ft
- Veteran discount
10.0% off franchise fee — 10% off Initial Franchise Fee for veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations130
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate-16.7%
Net unit growth versus prior year
- 3-year unit CAGR-18.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$99k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 141 of 360 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.