Waxxpot
Wellness & Personal Care · Beauty Salons & Barber Shops
- Active units
- 8
- Avg unit volume
- $611k
Franchised, year-end 2023
About Waxxpot
Waxxpot is a premier waxing salon dedicated to providing expert services across the country. With a passion for customer satisfaction, Waxxpot ensures a personalized experience tailored to the unique needs of every client, regardless of their body type or skin sensitivity. Their extensive offerings include Brazilian and bikini waxing, eyebrow shaping, lash lifts, and comprehensive body waxing, making them a go-to destination for all hair removal needs.
Each salon uses a proprietary soft wax formula, designed to eliminate even the tiniest hairs while minimizing the chance of ingrown hairs, leaving clients with irresistibly smooth skin. New guests are welcomed with generous discounts, including the option for a complimentary wax on their first visit. With locations in major cities like Denver, Houston, and Atlanta, Waxxpot prides itself on creating an inviting atmosphere where every body is celebrated. Experience the confidence of smooth skin with expertly crafted services that ensure a welcoming environment at Waxxpot.
Key terms
- Footprint
1,000 – 1,600 sq ft
Brand Percentile Rankings
Growth
- Total locations8
Franchised units open at year-end
- New openings3
Gross new units opened during the calendar year
- 1-year unit growth rate60.0%
Net unit growth versus prior year
- 3-year unit CAGR100.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio3.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$611k
Overall average computed as the mean of the four quartile averages (each quartile has 3 outlets): (1104618.21+583818.82+445213.45+309621.57)/4.
- Annual unit volume (25th percentile)$383k
Gross Revenue means revenue generated through sale of individual/a la carte services including waxing, lash & brow tinting, and lash lifting. Gross Revenue in…
- Annual unit volume (75th percentile)$1.1M
Gross Revenue means revenue generated through sale of individual/a la carte services including waxing, lash & brow tinting, and lash lifting. Gross Revenue in…
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open9 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.