Waxing the City
Wellness & Personal Care · Skincare & Cosmetics
- Active units
- 151
- Avg unit volume
- $514k
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Waxing the City
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$43k
- Existing Franchisee pricing
Initial Franchise Fee $37,500; $33,750 if meets Veteran requirements
- Area Development pricing
Discounted Development Fees for 3 or 5 locations; additional locations at reduced per-unit fees
- Brand fund
2.0% of Net Sales
- Local advertising
1500.0% of Net Sales
- Footprint
1,200 – 1,700 sq ft
- Veteran discount
10.0% off franchise fee — 10% off Initial Franchise Fee for qualifying veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations167
Franchised units open at year-end
- New openings31
Gross new units opened during the calendar year
- 1-year unit growth rate10.6%
Net unit growth versus prior year
- 3-year unit CAGR5.5%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.1×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open12 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 23 of 28 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.