Wahlburgers
Food & Beverage · Fast-Casual Restaurants
- Active units
- 21
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Wahlburgers
Wahlburgers is a renowned burger restaurant that offers a delightful and fun dining experience. Located in Boston, their gourmet burgers hit all the right spots, satisfying your cravings for juicy and flavorful burgers. But it's not just about the burgers! At Wahlburgers, you can enjoy a wide range of drinks and indulge in the amazing creations crafted by Chef Paul. Their menu is inspired by real family dishes from the Wahlberg kitchen, adding a twist to your favorite homestyle classics. The Wahlbergs themselves are a charmingly imperfect cast of characters, and they understand the importance of family time around the dinner table. So, when you visit Wahlburgers, you become a part of their story. Whether you're looking for a quick pickup or delivery, or want to explore their Wahlgear collection, Wahlburgers has got you covered. So, come on in and experience Wahlburgers' authentic flavors and warm hospitality!.
Key terms
- Franchise fee
$50k
- Discretionary reductions (examples from last fiscal year)
Reduced to $10,000 for a fast casual by existing franchisee; $25,000 for two captive market locations; $5,000 for testing new concepts; $20,000 for casino location
- Brand fund
1.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,800 – 4,000 sq ft
- Development Fee
$10k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD; filings on file: 2024, 2025.
Growth
- Total locations21
Franchised units open at year-end
- New openings2
Gross new units opened during the calendar year
- 1-year unit growth rate-80.2%
Net unit growth versus prior year
- 3-year unit CAGR-52.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.7×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$2.0M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open9 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.