Wag N Wash
Pet Services · Pet Products
- Active units
- 14
- Avg unit volume
- $1.1M
- Royalty
- 4.0%
Franchised, year-end 2025
Item 19 cohort year 2025
of weekly Net Sales
About Wag N Wash
Wag N' Wash is a dynamic brand making strides in the pet retail industry, achieving impressive double-digit growth and establishing itself as a leader. With an average unit volume (AUV) of $1.3 million, Wag N' Wash supports its franchise owners through a unique business model that emphasizes innovation and profitability. The company is part of the PSP Group, having successfully sold 23 franchise agreements and opened 16 new stores by mid-2024. With a commitment to bringing high-quality pet products and services to various markets, Wag N' Wash prides itself on offering the industry's lowest royalty fees at just 4%. The continued expansion capitalizes on the booming pet sector, with over 65% of U.S. households owning pets. Franchise owners benefit from advanced marketing strategies and a comprehensive support system, enabling them to thrive in a competitive landscape. Wag N' Wash is actively seeking passionate individuals to join its franchise family and contribute to a brand centered around exceptional care for pets.
Key terms
- Franchise fee
$50k
- Existing franchisee multi-unit pricing
Initial Franchise Fee reduced to $35,000 for the second and any subsequent Stores you open.
- Conversion franchisee waiver
If you already operate a retail pet store approved for conversion, Initial Franchise Fee is waived provided required signage is ordered at signing.
- Employee Initial Franchise Fee
Employees eligible for reduced initial franchise fee of $10,000 ($5,000 at Franchise Agreement signing; $5,000 at lease execution); first store only; not combinable.
- Brand fund
1.2% of Net Sales
- Local advertising
2.3% of Net Sales
- Footprint
2,500 – 5,000 sq ft
- Multi-Unit Agreement
$50k
- Veteran discount
20.0% off franchise fee — 20% discount on the Initial Franchise Fee for honorably discharged veterans under IFA VetFran; first franchise only; not combinable.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.1M
Item 19 cohort year 2025
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-18.7%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$939k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open13 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate4.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.1×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 37 of 65 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.