Villa Pizza
Food & Beverage · Quick-Service Restaurants
- Avg unit volume
- $1.1M
- Royalty
- 6.0%
of weekly Net Sales
About Villa Pizza
Villa Pizza in Johnstown, Ohio is a beloved hometown restaurant that has been serving up delicious meals since 1973. Located in the heart of Johnstown, our friendly atmosphere invites you to indulge in a great variety of pizza, subs, sandwiches, dinners, salads, and desserts. Whether you're grabbing a quick bite on the go or planning a special event, our menu has something for everyone. Our dedication to quality is evident in every dish we serve, from our pizza made with the best ingredients to our healthy and refreshing salads. We also offer catering services for large parties and events. At Villa Pizza, we take pride in our long-standing relationships with our employees and customers. Come visit us and experience Johnstown's best pizza for yourself. Thank you for choosing Johnnies Villa Pizza!.
Key terms
- Franchise fee
$25k
- Franchise Fee Incentive Program for Multi-Unit Franchisees
2nd location: 20% discount on the then current initial franchise fee
- Franchise Fee Incentive Program for Multi-Unit Franchisees
3rd location: 25% discount on the then current initial franchise fee
- Franchise Fee Incentive Program for Multi-Unit Franchisees
4th location: 30% discount on the then current initial franchise fee
- Franchise Fee Incentive Program for Multi-Unit Franchisees
5th or more location: 50% discount on the then current initial franchise fee
- Brand fund
3.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
600 – 3,000 sq ft
- Area Development Agreement (example for 2 restaurants in Continental U.S.)
$50k
- Veteran discount
20.0% off franchise fee — 20% off the initial franchise fee for U.S. Military Veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations41
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate-4.7%
Net unit growth versus prior year
- 3-year unit CAGR-6.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.0M
Unaudited average annual gross sales across 23 company-operated restaurants open 1+ year
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$682k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.5×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.