Verlo Mattress
Retail & Consumer Goods · Furniture & Home Decor
- Active units
- 36
- Avg unit volume
- $1.4M
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About Verlo Mattress
Verlo Mattress is your go-to destination for personalized sleep solutions, offering custom-made mattresses crafted to your specifications. With each mattress made to order, you have the freedom to select the size, style, materials, and features to create the perfect sleep environment tailored to your needs. Verlo stands out in the industry with its unique Lifetime Comfort Guarantee, allowing adjustments to your mattress's firmness, ensuring optimal comfort for both you and your partner.
In addition to a wide array of custom mattresses, Verlo provides adjustable bases, mattress accessories, and bedding essentials designed for enhanced sleep quality. The brand prioritizes innovative materials, such as gel memory foam and natural latex, for superior pressure relief and motion separation. With a focus on community and comfort, Verlo’s local stores encourage customers to witness the mattress-making process, creating a transparent and engaging shopping experience. Whether you're a first-time buyer or returning customer, Verlo Mattress is dedicated to delivering exceptional quality and comfort for a better night's sleep.
Key terms
- Franchise fee
$50k
- First Responder Discount
$5,000 discount on Initial Franchise Fee for Retail Assembly Store; requires 24 months continuous service; not available for Retail Only Store.
- Employee/Existing Franchisee Reduced Fee
Reduced Initial Franchise Fee of $30,000 for Retail Assembly Store to employees with ≥2 years; $30,000 for an additional Retail Assembly Store or Retail Only Store to franchisees open ≥2 years.
- Existing Franchisee purchase variation (FY2024)
Initial Franchise Fee actually paid for new franchise locations in FY ended Dec 26, 2024 was $25,000 per location due to purchase by an existing franchisee open ≥2 years.
- Brand fund
2.5% of Net Sales
- Local advertising
6.0% of Net Sales
- Footprint
5,100 – 9,000 sq ft
- Multi-Unit Development Addendum (Additional Franchised Stores)
$50k
- Multi-Unit Development Addendum (Additional Franchised Stores)
$90k
- Multi-Unit Development Addendum (Additional Franchised Stores)
$120k
- Multi-Unit Development Addendum (Additional Franchised Stores)
$30k
- Veteran discount
5000.0% off franchise fee — $5,000 off Initial Franchise Fee for a Retail Assembly Store; not available for Retail Only Store; veteran/spouse must own/control ≥51% if entity.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations30
Franchised units open at year-end
- New openings5
Gross new units opened during the calendar year
- 1-year unit growth rate-16.7%
Net unit growth versus prior year
- 3-year unit CAGR3.5%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio5.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.4M
Uses Average Net Sales as average annual revenue.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$525k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio2.6×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 35 of 37 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.