Valpak
Business & Professional Services · Marketing & Advertising
- Active units
- 36
Franchised, year-end 2025
About Valpak
Valpak, headquartered in St. Petersburg, FL, is a national leader in direct mail and digital marketing services. For over 50 years, Valpak has been trusted by local and national businesses to drive sales and brand awareness through effective advertising solutions. With a network of nearly 140 local offices across 42 U.S. Every month, Valpak's Blue Envelope of savings reaches over 41 million demographically targeted households. This ensures that each business's ideal audience is reached, regardless of their size. Valpak offers a diverse suite of customizable solutions, including the Blue Envelope, postcards, and digital strategies, all powered by top-notch data and targeting capabilities. Whether it's local coupons, coupon codes, grocery specials, home improvement coupons, pizza deals, or football coupons, Valpak introduces millions of consumers to exciting offers and opportunities. As a trusted neighbor, Valpak continues to innovate and deliver results-oriented advertising solutions that work.
Key terms
- Veteran discount
20.0% off franchise fee — 20% discount for qualified VetFran candidates
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2026.
Growth
- Total locations36
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-16.3%
Net unit growth versus prior year
- 3-year unit CAGR-12.5%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$141k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 36 of 37 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.