Urban Wok
Food & Beverage · Fast-Casual Restaurants
- Active units
- 7
- Avg unit volume
- $698k
- Royalty
- 7.0%
Franchised, year-end 2023
of weekly Net Sales
About Urban Wok
Urban Wok is a brand that offers fresh and flavorful global fusion stir fry dishes inspired by flavors from around the world. With a commitment to providing delicious and unique meals, Urban Wok allows you to customize your stir fry to your liking, so you can wok your way to the perfect dish. In addition to their mouthwatering menu, Urban Wok also offers catering services, allowing you to share their delectable creations with friends, family, and colleagues. They also provide nutrition information for their dishes, ensuring you can make informed choices about your meal. If you're looking for a convenient way to enjoy Urban Wok's offerings, you can order online through their website. And to make your Urban Wok experience even better, you can join Urban Wok Rewards, where you can earn freebies and rewards for your loyalty. Stay up to date with Urban Wok's latest news and events, and see the brand's recognitions in various publications. With multiple locations in Minnesota, South Carolina, and Georgia, Urban Wok offers convenient access to their delicious stir fry creations. So, wok your way to Urban Wok and indulge in a fresh and flavorful experience.
Key terms
- Franchise fee
$40k
- Multi-Unit Development credit
Development Fee of $32,000 per outlet is credited as full payment of the Initial Franchise Fee for each outlet under a Multi-Unit Development Agreement
- Brand fund
1.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
1,600 – 2,000 sq ft
- Multi-Unit Development Agreement
$32k
- Multi-Unit Development Agreement (minimum 3 outlets example)
$96k
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations7
Franchised units open at year-end
- New openings3
Gross new units opened during the calendar year
- 1-year unit growth rate75.0%
Net unit growth versus prior year
- 3-year unit CAGR164.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio3.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$698k
Value is the mean of the 2021, 2022, and 2023 Gross Sales for the single affiliate-owned outlet disclosed.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$508k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.4×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.