Upgrade Labs
Wellness & Personal Care · Recovery & Wellness Studios
- Active units
- 5
- Royalty
- 7.5%
Franchised, year-end 2024
of weekly Net Sales
About Upgrade Labs
Upgrade Labs is a pioneering brand that believes in the power of technology to enhance our overall performance and well-being. With a vision to improve our biology through technological innovations, Upgrade Labs offers a range of cutting-edge products and services that can make you stronger and fitter from the inside out. Their Performance-based services utilize adaptive technology and software (biohacking) to accelerate the process of sports performance. These advanced machines significantly reduce the time it takes for cardio, weightlifting, and oxygen training to adapt, providing the equivalent of a week's worth of training in just a fraction of the time. From the AI Adaptive Bike to the Cheat Machine and Whole Body Vibration Plate, Upgrade Labs has the tools to take your performance to the next level. Additionally, Upgrade Labs offers Recovery services to aid in detoxification, excess water removal, immune system strengthening, and efficient energy production. Their modalities, including FDA-approved treatments, are designed to help you become the upgraded version of yourself. Join the Upgrade Labs community and witness the transformative effects of their services, as testified by their satisfied members. Let Upgrade Labs be your partner in unlocking your utmost potential.
Key terms
- Franchise fee
$65k
- Multi-unit (Development Agreement)
Initial Franchise Fee $65,000 for first four centers; $50,000 for each additional unit
- Brand fund
2.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Footprint
2,800 – 3,200 sq ft
- Development Fee (first four centers)
$65k
- Development Fee (each additional center beyond four)
$50k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations5
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate0.0%
Net unit growth versus prior year
- 3-year unit CAGR58.1%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open9 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 5 of 11 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.