United Country Real Estate
Real Estate & Property · Real Estate Brokerages
- Active units
- 376
Franchised, year-end 2025
About United Country Real Estate
United Country Real Estate is the leading seller of land, country, and lifestyle properties in the United States and beyond. With over 500 offices and 4,000 real estate professionals, we offer the largest private inventory of properties for sale. Our fully integrated network of conventional and auction real estate professionals ensures that we have an exclusive and diverse selection of properties available throughout the United States, Canada, Panama, Costa Rica, Colombia, Mexico, and Australia. Headquartered in Kansas City, MO, United Country has been helping clients find or sell properties since 1925. Whether you're looking for vast ranchland in Texas, a waterfront house in the Missouri Ozarks, or hunting land in the Colorado mountains, we have the expertise and resources to assist you. Our commitment to cutting-edge technology and innovative marketing strategies sets us apart as the #1 source for lifestyle real estate. No matter what type of property you're searching for, United Country will help you Find Your Freedom®. Our team of experts, including UC Ranch Properties, Realtree United Country Hunting Properties, and UC Commercial Properties, are here to provide unparalleled service and connect you with the perfect property. Trust United Country Real Estate to showcase your property with extensive marketing exposure and connect you with the right buyers.
Key terms
- Franchise fee
$20k
- 45-day Program Evaluation and Engagement Incentive
Execute Franchise Agreement and pay within 45 days to reduce first-franchise fee to $15,000; Mobile to $8,000; first additional to $10,000; subsequent additional to $8,000
- Mobile Franchise Program
Approved mobile franchisees pay discounted initial franchise fee of $10,000; $8,000 with 45-day incentive
- Sunbelt Business Brokers alliance
25% discount for Sunbelt Business Brokers franchisees; initial fee $15,000
- Additional franchises
First additional franchise $15,000 (can be $10,000 with 45‑day); third or subsequent $10,000 (can be $8,000 with 45‑day)
- Footprint
1,000 – 2,000 sq ft
- Veteran discount
10.0% off franchise fee — Military Program: 10% discount on initial franchise fee; fee payable $18,000; can further reduce to $13,500 with 45‑day incentive
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2026.
Growth
- Total locations376
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate-0.5%
Net unit growth versus prior year
- 3-year unit CAGR-2.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$39k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 280 of 349 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.