Twinkle Star Dance
Education & Child Enrichment · STEM & Enrichment Programs
- Active units
- 3
- Avg unit volume
- $397k
- Royalty
- 6.0%
Franchised, year-end 2025
Average of franchised academies' Gross Revenues for calendar year 2025
of weekly Net Sales
About Twinkle Star Dance
Twinkle Star Dance is a renowned dance program founded by Tiffany Henderson, the owner of seven Tiffany's Dance Academy locations in California. Designed as a complete toolkit for dance studio owners, Twinkle Star Dance aims to simplify the process of incorporating a recreational dance program into existing studios without overwhelming owners with additional workloads. The heart of Twinkle Star Dance lies in its mission to empower studio owners to focus on two crucial age groups: the recreational dancers aged 2-6 and the beginners aged 6-12. The program's success is built upon the Twinkle Star Method, consisting of four modules: Skill Building, Center Movement, Just for Fun, and Showtime. With the Twinkle Star Method's comprehensive instructional videos, dance instructors with little experience teaching younger dancers can confidently deliver engaging and age-appropriate classes that captivate children's interest. These classes form the foundation of any studio, ensuring consistent growth and fostering the development of advanced dancers for years to come. Led by Tiffany Henderson, a highly experienced dance professional, Twinkle Star Dance boasts a track record of success. With seven dance academy locations, over 2500 students, and 4000 enrollments, Tiffany's expertise shines through. She continues to teach, produce Nutcracker performances and annual dance recitals, and her 300 performing company dancers regularly participate in conventions and competitions. Tiffany's extensive knowledge and accomplishments have positioned her as a respected figure in the industry. She is invited as a guest speaker at prominent events like the Dance Teacher Summit, DanceLife Conference, and Danceteacherweb Conference. Additionally, she contributes to reputable publications such as Dance Teacher magazine, DanceStudioOwner.com, and Dance Informa Magazine. For parents or dancers seeking a Twinkle Star Dance Academy near them, the brand's website offers a comprehensive directory. Twinkle Star Dance makes it easier than ever to immerse young dancers in a world of creativity and self-expression through the art of dance.
Key terms
- Franchise fee
$25k
- Early signers incentive
$5,000 off the initial franchise fee for the first four franchisees after issuance date
- Subscriber discount
Subscribers to Twinkle Star Dance, LLC receive a discount equal to amounts paid as subscribers, not more than $10,000
- Employee discount
Eligible employees receive $3 per hour worked, up to $15,000, if granted a franchise
- Parent/guardian discount
50% of tuition paid, up to $15,000, if granted a franchise
- Multi-unit discount
Reduced initial franchise fee for second and additional units is 80% of the then-current initial franchise fee
- Brand fund
2.0% of Net Sales
- Footprint
1,000 – 2,100 sq ft
- Development Agreement
$4k
- Veteran discount
25.0% off franchise fee — Honorably discharged veterans qualify for a 25% discount off the initial franchise fee for the first franchise.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations3
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate0.0%
Net unit growth versus prior year
- 3-year unit CAGR0.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$397k
Average of franchised academies' Gross Revenues for calendar year 2025
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$160k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio2.5×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.