Tutu School
Education & Child Enrichment · STEM & Enrichment Programs
- Active units
- 93
- Avg unit volume
- $260k
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About Tutu School
Tutu School is a renowned brand that specializes in providing exceptional ballet education to children. With a passion for dance, Tutu School aims to inspire and nurture young dancers by offering a wide range of classes and programs. At Tutu School, children can embark on a magical journey where they learn the fundamentals of ballet in a fun and imaginative way. Their experienced instructors create a nurturing environment where children can explore their creativity, develop their coordination, and build confidence through the art of dance. From beginner to advanced levels, Tutu School offers classes for all ages and abilities. Whether your child dreams of becoming a professional dancer or simply wants to enjoy the beauty of ballet, Tutu School provides a welcoming space for every young dancer to flourish. Choose Tutu School for an enriching ballet experience that combines the joy of movement with the timeless elegance of this classical art form. Start your child's ballet journey with Tutu School today.
Key terms
- Franchise fee
$48k
- Long-time employee discount
Discounted Initial Franchise Fee of 40000 (8000 off) for eligible long-time employees of Tutu School locations
- Multi-unit (ADA) discount
Additional locations under an ADA receive a 15% discount; fee is 40800 when you sign each Franchise Agreement
- Existing owner practice
If an existing owner signs an ADA for multiple additional units, the initial franchise fee is reduced by 15%
- Brand fund
1.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Footprint
700 – 1,100 sq ft
- Area Development Agreement
$10k
- ADA discounted initial franchise fee (additional units)
$41k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations107
Franchised units open at year-end
- New openings14
Gross new units opened during the calendar year
- 1-year unit growth rate15.1%
Net unit growth versus prior year
- 3-year unit CAGR23.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio14.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$260k
Average gross revenue for franchisee-owned locations open 2+ years in 2024.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$198k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open8 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.3×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.