Truly Nolen of America
Home Services · Pest Control
- Active units
- 26
- Royalty
- 7.0%
Franchised, year-end 2024
of weekly Net Sales
About Truly Nolen of America
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$35k
- Conversion business
Reduced Fee of $26,250 per 300,000 residents; calculated pro rata for larger territories
- Buying existing pest control business and converting
Reduced Fee of $26,250 per 300,000 residents; calculated pro rata
- Employees (company or franchisee) in prior 3 years
Reduced Fee of $26,250 per 300,000 residents; calculated pro rata
- Existing franchisee (second/additional agreement or partial added territory)
Reduced Fee of $26,250 per 300,000 residents; calculated pro rata
- Footprint
400 – 1,500 sq ft
- Veteran discount
25.0% off franchise fee — Same Reduced Fee as conversions: $26,250 per 300,000 residents, pro rata by resident
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations26
Franchised units open at year-end
- New openings2
Gross new units opened during the calendar year
- 1-year unit growth rate4.0%
Net unit growth versus prior year
- 3-year unit CAGR2.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$86k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 55 of 59 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.