TruBlue
Home Services · Handyman & Repairs
- Active units
- 104
- Avg unit volume
- $369k
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About TruBlue
TruBlue is a leading brand in the kitchen, bedroom, and bathroom (kbb) industry, offering innovative solutions to businesses in this sector. With a team of highly experienced developers, data experts, support specialists, and designers, TruBlue has identified the gaps in current kbb software providers' offerings and has developed a better way of managing your kbb business. TruBlue believes that your day-to-day business operations should be streamlined and efficient. That's why they have created flexible and intuitive software supported by a dedicated team of specialists. They also understand the importance of accurate and enriched data catalogues in confidently selling to customers. With TruBlue, you can rely on up-to-date and comprehensive catalogues, eliminating the need for time-consuming downloads and uploads. Their cloud-based platform ensures hassle-free operations, freeing you from the worries of internal network connections. TruBlue is committed to revolutionizing the kbb business by increasing efficiency and saving valuable time and money. Contact TruBlue today to request a demonstration and discover how they can transform your business.
Key terms
- Franchise fee
$50k
- Additional unit discount
Within 24 months after your first purchase, you may be eligible to buy an additional TruBlue franchise at a 10% discount on the then-current initial franchise fee.
- Winners’ Circle rebate program
Potential rebates of the franchise fee if cumulative Gross Revenues reach milestones ($800,000 in 2 years, $1,500,000 in 3 years, $2,250,000 in 4 years, and $3,000,000 in 5 years), subject to conditions.
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
250 sq ft
- Veteran discount
10.0% off franchise fee — Up to 10% discount from the initial franchise fee for eligible veterans under VetFran.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations135
Franchised units open at year-end
- New openings41
Gross new units opened during the calendar year
- 1-year unit growth rate29.8%
Net unit growth versus prior year
- 3-year unit CAGR19.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio4.6×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$348k
Item 19 cohort year 2025
- Annual unit volume (25th percentile)$268k
Gross Revenue is recognized on an accrual basis and excludes refunds/discounts and separately stated sales or excise taxes. Figures do not reflect costs/expens…
- Annual unit volume (75th percentile)$502k
Gross Revenue is recognized on an accrual basis and excludes refunds/discounts and separately stated sales or excise taxes. Figures do not reflect costs/expens…
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$83k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open4 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio4.2×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 79 of 84 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.