Trua Senior Living Locators
Senior & Adult Services · Senior Living Placement
- Active units
- 4
- Royalty
- 8.0%
Franchised, year-end 2025
of weekly Net Sales
About Trua Senior Living Locators
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$53k
- Multi-Territory and Multi-Franchise Discounts
Cumulative fee schedule: 2 territories $95,000; 3 $127,500; 4 $160,000; 5 $192,500; 6 $225,000. Discounts only for agreements signed at the same time.
- Brand fund
2.0% of Net Sales
- Footprint
100 sq ft
- Additional Territory fee (2 territories total)
$43k
- Additional Territory fee (3–6 territories total)
$33k
- Veteran discount
10.0% off franchise fee — Initial Territory discounted by 10% for qualified honorably discharged U.S. military; must request at application
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations4
Franchised units open at year-end
- New openings3
Gross new units opened during the calendar year
- 1-year unit growth rate300.0%
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio3.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$96k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open2 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate8.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 11 of 12 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.