Tru by Hilton
Hospitality · Hotels & Extended Stay
- Active units
- 248
- Royalty
- 5.0%
Franchised, year-end 2023
of weekly Net Sales
About Tru by Hilton
Welcome to Home2 Suites & Tru by Hilton, conveniently located just steps away from the Colorado Convention Center and the lively 16th Street Mall in Denver. Our brand offers comfortable and modern accommodations, perfect for both business travelers and vacationers.
At Home2 Suites, you can enjoy a range of special packages designed to enhance your stay. Our Denver Performing Arts Package includes two glasses of wine or draft beers in Tempo before the show, complimentary breakfast, and valet parking. For extended stays, our Extended Stay Package offers complimentary valet parking, a $20.00 credit per month towards laundry services, and a personal laundry basket to make you feel at home. And for a romantic getaway, our Love Story package includes a bottle of champagne, truffles, and complimentary valet service.
Tru by Hilton offers exciting bundle packages as well. With our Denver MicroBrew Package, you'll enjoy a guided craft beer tour for two attendees, valet parking, a craft beer amenity in your room, complimentary breakfast, and WiFi. If you're in town for a concert, our Tru-ly Rockin Concert Package provides a late check-out, drink tickets, and valet parking.
Come meet our friendly team and explore the career opportunities available. At Hilton, we strive to provide exceptional service with our Hilton Honors program and Hilton Clean Stay initiative.
Book your stay with us today and experience the best of Denver at Home2 Suites & Tru by Hilton.
Key terms
- Franchise fee
$100k
- Discretionary reduction/waiver
We may elect to reduce or waive part of the Franchise Application Fee in limited and unique circumstances; in 2023 fees ranged from $0 to $100,000 for New Development or Conversion.
- Development Incentive
Financial contribution disbursed after opening; repayable on early termination or transfer, with repayable amount declining ratably over the franchise term.
- Brand fund
4.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations248
Franchised units open at year-end
- New openings17
Gross new units opened during the calendar year
- 1-year unit growth rate7.4%
Net unit growth versus prior year
- 3-year unit CAGR8.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio17.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$15.7M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open27 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.