Trademark Collection by Wyndham
Hospitality · Hotels & Extended Stay
- Active units
- 89
- Royalty
- 5.5%
Franchised, year-end 2024
of weekly Net Sales
About Trademark Collection by Wyndham
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$35k
- Development Incentive
Loan typically funded after opening; 1/20th forgiven each anniversary; repay balance if terminate or transfer before term end
- Women Own the Room (WOTR)
Development Incentive targeted at $2,500 per room, not to exceed 50% of equity; may include complimentary/discounted support services
- BOLD program
Customized support for Black entrepreneurs; may include a Development Incentive and discounted support services
- Brand fund
2.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations89
Franchised units open at year-end
- New openings27
Gross new units opened during the calendar year
- 1-year unit growth rate4.7%
Net unit growth versus prior year
- 3-year unit CAGR17.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$15.8M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 22 of 22 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.