TP Tea
Food & Beverage · Coffee & Beverage
- Active units
- 16
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About TP Tea
TP TEA, founded in July 2005 in Taichung, Taiwan, embodies the rich heritage of tea culture originating from the Tang Dynasty with a modern twist. This brand prides itself on being a gathering hub where friends come together over high-quality, freshly brewed teas, reflecting the spirit of “Friends of the Tea.” With decades of mastery in tea blending, TP TEA caters to contemporary consumers’ demands for convenience without sacrificing quality. The brand offers an extensive menu of meticulously selected teas, paired with unique ingredients to create exquisite beverages that bring joy and warmth.
Recognized as the leading takeaway tea brand in Taiwan, TP TEA emphasizes employee development and has built a community where staff growth is prioritized alongside a superior customer experience. As of 2016, the brand operates over 260 locations across Taiwan and has begun expanding internationally to Southeast Asia and beyond, promoting the essence of tea and its ability to forge connections among people.
Key terms
- Franchise fee
$50k
- Brand fund
3.0% of Net Sales
- Local advertising
3.0% of Net Sales
- Development Franchisee Program
$0
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations22
Franchised units open at year-end
- New openings6
Gross new units opened during the calendar year
- 1-year unit growth rate37.5%
Net unit growth versus prior year
- 3-year unit CAGR35.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio6.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$436k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 15 of 32 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.