TownePlace Suites by Marriott
Hospitality · Hotels & Extended Stay
- Active units
- 497
- Royalty
- 5.5%
Franchised, year-end 2023
of weekly Net Sales
About TownePlace Suites by Marriott
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$75k
- New Development Incentive Program
Franchise fees reduced to 3% until first anniversary of opening, and 4% until second anniversary for eligible new-to-system projects approved/executed in the specified window.
- Modular Construction Incentive
Key money up to $150,000 (bathrooms only), up to $200,000 (custom guestrooms), or up to $250,000 (prototype guestrooms) if modular criteria met.
- Program for Eligible Individuals
Discounted application fee of $10,000; key money of $3,500 per guestroom; six 1% franchise fee reductions, subject to ownership and timing conditions.
- Brand fund
2.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations497
Franchised units open at year-end
- New openings20
Gross new units opened during the calendar year
- 1-year unit growth rate3.5%
Net unit growth versus prior year
- 3-year unit CAGR2.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio6.7×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$24.5M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 57 of 62 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.