Tous Les Jours
Food & Beverage · Baked Goods & Snacks
- Active units
- 146
- Avg unit volume
- $1.9M
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About Tous Les Jours
Operating as a brick-and-mortar bakery-café, the brand blends European baking traditions with Asian influences to offer a diverse product selection. Its menu includes handcrafted coffee, savory sandwiches, and light "cloud" cakes, all prepared daily with selected ingredients. The franchise model is designed for high-traffic retail environments and provides initial and ongoing support to operators. Locations serve as community-focused destinations for both daily staples and custom treats for special events.
Key terms
- Franchise fee
$40k
- Multi-unit reduced Initial Franchise Fee
Second–fifth Outlets: 20000 each; sixth and thereafter: 10000 each; noted as refundable on a pro‑rata basis aligned with buildout progress
- Three-Unit Promotion
Total 50000 for 3 Outlets if 3 Franchise Agreements signed contemporaneously: 30000 for first, 10000 each for second and third; non‑refundable
- Brand fund
2.0% of Net Sales
- Footprint
2,500 – 3,500 sq ft
- Area Development Agreement – Development Fee
Sum of 40000 for first Outlet, 20000 for second through fifth Outlets, and 10000 for each additional Outlet; credited pro rata to each Outlet’s Initial Franchise Fee; non-refundable
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations184
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate26.0%
Net unit growth versus prior year
- 3-year unit CAGR32.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.9M
Using 2024 franchised outlets average sales as annual revenue.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.2M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open11 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.6×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 191 of 230 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.