theCoderSchool
Education & Child Enrichment · STEM & Enrichment Programs
- Active units
- 59
- Avg unit volume
- $330k
- Royalty
- 5.0%
Franchised, year-end 2023
of weekly Net Sales
About theCoderSchool
Founded in 2014 and headquartered in Silicon Valley, theCoderSchool takes a unique approach to teaching coding by focusing on a mentor relationship. They believe that kids learn differently and therefore should be taught differently. Instead of using one-size-fits-all curriculums, theCoderSchool has a super-small teaching ratio (typically 2:1) and uses an immersion and mentoring approach. This personalized and customized approach allows their experienced Code Coaches to guide students through their coding journey, creating a more engaging experience. theCoderSchool offers a variety of coding classes and services, including private and semi-private coaching, virtual learning, coding classes in robotics, Python, Scratch, and video game coding. They also have an online learning platform called AppStream, which provides beginner coders with exposure to coding through weekly video lessons. If you're looking for a coding school that understands the unique learning needs of kids and provides a supportive and immersive environment, theCoderSchool is the perfect choice. Find out more about their programs and locations today!.
Key terms
- Franchise fee
$30k
- Second franchise discount
If you purchase a second franchise your initial fee will be $19,950
- Brand fund
1.0% of Net Sales
- Footprint
1,000 – 1,200 sq ft
- Area Development Agreement (ADA) deposit
$5k
- Veteran discount
10.0% off franchise fee — 10% discount off the initial franchise fee for members or honorably discharged members of the armed forces
Brand Percentile Rankings
Growth
- Total locations59
Franchised units open at year-end
- New openings3
Gross new units opened during the calendar year
- 1-year unit growth rate3.5%
Net unit growth versus prior year
- 3-year unit CAGR9.7%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio3.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$330k
Applies to franchisee schools open at least 12 full months.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin30.9%
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$136k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open4 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio2.4×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns75.1%
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.