THE TOX
Entertainment & Recreation · Events & Experiences
About THE TOX
**Brand Description for "The Toxic Avenger"**
The Toxic Avenger is a bold and irreverent franchise that emerged from Troma Entertainment, renowned for its cult classic 1984 film. The brand centers around the character Winston Gooze, an overlooked janitor whose life transforms following a disastrous toxic accident, granting him extraordinary powers. As "Toxie," he evolves from an outcast to become a uniquely lovable hero, battling corrupt corporate forces and seeking justice in a world rife with greed.
With the upcoming reboot set for August 29, 2025, directed by Macon Blair, The Toxic Avenger promises a fresh, darkly comedic take while honoring the original's legacy. Critics have hailed this latest iteration as a wildly enjoyable mix of gore and charm, thanks in part to Peter Dinklage's captivating performance.
This franchise captures the essence of over-the-top satire, filled with humor and social commentary. The Toxic Avenger brand continues to resonate with fans who appreciate its unapologetic embrace of the bizarre and the absurd.
Key terms
- Franchise fee
$50k
- Brand fund
2.0% of Net Sales
- Footprint
1,200 – 2,200 sq ft
- Multi-Unit Development Fee
$92k
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.1M
Average of Total Revenue across included outlets for Jan 1–Dec 31, 2024.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$461k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio2.4×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.