The Sensory Club
Wellness & Personal Care · Recovery & Wellness Studios
- Active units
- 4
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About The Sensory Club
The Sensory Club is an all-inclusive and accepting club that provides a safe and nurturing environment for people of all ages to explore and satisfy their sensory needs. With a focus on protecting and nurturing the needs of the special needs community, the Sensory Club offers inclusive, fun, and safe retreats for its members. Visitors are free to engage and regulate themselves in a shared environment without overwhelming distractions. The club encourages growth and positivity through their unique sensory gym and multi-sensory environments. It started in Wisconsin in 2016 when founder Brian Hall realized the need for a place for individuals with special needs to play indoors. Since then, the club has expanded to cater to children from birth to 9 years, pre-teens and teens, adults with special needs, individuals with Alzheimer's or dementia, and those experiencing post-traumatic stress. Join the Sensory Club and experience a community built on love, compassion, and respect.
Key terms
- Footprint
4,000 sq ft
- Area Franchise
$50k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations4
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate33.3%
Net unit growth versus prior year
- 3-year unit CAGR0.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$179k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open5 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.