
The Picklr
Entertainment & Recreation · Sports & Recreation
- Active units
- 22
- Avg unit volume
- $1.1M
- Royalty
- 7.0%
Franchised, year-end 2024
of weekly Net Sales
About The Picklr
The Picklr is a brand that offers a wide range of amenities and services related to the popular sport of Pickleball. With a Picklr membership, you can have access to all the Pickleball amenities you need. Whether you're a beginner or a professional player, everyone can find something to enjoy at The Picklr. One of the key offerings of The Picklr is their premier indoor Pickleball facilities. With a membership, you can enjoy unlimited play at any of their premium indoor, climate-controlled facilities nationwide, many of which are open 24 hours a day. This includes access to open-play programming, advanced court reservation, leagues, tournaments, and more! The Picklr also offers a world-class staff of professional players and programming experts to bring you the best in tournament and league play. They even have a Minor League program that offers club members a direct path to professional play with The Picklr Cubs. Additionally, The Picklr aims to create a strong community by providing opportunities for players to connect with new and old friends. They offer various programming options in their facilities and have social platforms, an app, and other communication tools designed to help players connect with each other. Whether you're a beginner looking to learn the basics of Pickleball or an experienced player wanting to elevate your game, The Picklr has got you covered with their Picklr Academy. They offer a clear pathway from the first time you pick up a paddle to professional Pickleball. Membership at The Picklr includes four free clinics per month. If you're looking to improve your game, The Picklr offers free lessons with their seasoned pros. Experience the thrill of the fastest-growing sport in the nation and be a part of their welcoming community, state-of-the-art indoor pickleball courts, and top-notch facilities. Not only do they cater to individual players, but The Picklr is also a perfect place to host private events such as birthday parties, family reunions, or company events. They provide everything you need, including equipment rentals and spaces for food. If you're serious about Pickleball, The Picklr's pro tips series is a must-watch. Learn from the pros with their weekly series of tips and advice from the world's top Pickleball professionals. Subscribe today to get exclusive access to the latest trends, tips, and strategies from the best in the business. With multiple locations across the country, The Picklr makes it easy to find a club near you. So, become a member today, join their community, and take your Pickleball game to the next level with The Picklr.
Key terms
- Franchise fee
$60k
- Brand fund
2.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
18,000 – 30,000 sq ft
- Multi-Unit Development Agreement
$130k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations0
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin39.7%
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$479k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open11 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns33.1%
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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