The Now
Wellness & Personal Care · Massage & Spa Services
- Active units
- 75
- Royalty
- 6.0%
Franchised, year-end 2025
of weekly Net Sales
About The Now
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$60k
- Units opened under a Development Agreement
No additional Initial Franchise Fee due when executing franchise agreements for units under the Development Agreement
- Brand fund
2.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Footprint
1,950 – 3,400 sq ft
- Development Agreement (existing franchisees who signed before 10/14/2022)
$100k
- Development Agreement (existing franchisees who signed before 10/14/2022)
$45k
- Development Agreement (existing franchisees who signed before 10/14/2022)
$40k
- Development Agreement (existing franchisees who signed before 10/14/2022)
$35k
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations75
Franchised units open at year-end
- New openings15
Gross new units opened during the calendar year
- 1-year unit growth rate25.0%
Net unit growth versus prior year
- 3-year unit CAGR30.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio15.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin9.0%
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$668k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open9 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns18.5%
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.