The Maids
Home Services · Cleaning Services
- Active units
- 1,472
- Avg unit volume
- $1.2M
Franchised, year-end 2024
About The Maids
The Maids is a trusted and reputable brand that specializes in professional home cleaning services. Whether you need a one-time deep clean, recurring cleaning, or even same-day service, their team of trained specialists will ensure your home is spotless. With their extensive 22-Step Cleaning Process, they leave no corner untouched, providing a thorough and comprehensive clean every time. Your family's health is their top priority, which is why they use environmentally preferred cleaning products and employ a proprietary process that guards against germs and allergens. The Maids is certified by Mr. Clean, and they guarantee your satisfaction with their Clean Slate Guarantee. You can trust The Maids to create a healthy, clean, and inviting environment for you and your family. Contact them today for a free quote and experience the difference for yourself.
Key terms
- Paid-in-full discount
5% off the Initial Territory Fee if paid in full at signing
- Franchisor financing
Financing up to 80% of Initial Territory Fee (see Item 10)
- Brand fund
2.0% of Net Sales
- Local advertising
3750.0% of Net Sales
- Veteran discount
20.0% off franchise fee — 20% discount on Initial Territory Fee for qualified U.S. military veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations338
Franchised units open at year-end
- New openings9
Gross new units opened during the calendar year
- 1-year unit growth rate0.0%
Net unit growth versus prior year
- 3-year unit CAGR-0.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.7×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$129k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open120 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.9%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 25 of 28 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.