The Honey Baked Ham Co
Food & Beverage · Quick-Service Restaurants
- Active units
- 212
- Avg unit volume
- $923k
Franchised, year-end 2025
Item 19 cohort year 2025
About The Honey Baked Ham Co
The Honey Baked Ham Company is the first and most beloved sliced ham and restaurant franchise in America. Since 1957, our iconic brand has been a centerpiece of delicious holiday meals and special occasions for families nationwide. Our high-quality hams are known for their unparalleled flavor, which is ensured through our rigorous 24-point inspection process. But it's not just our hams that make us special. As a franchisee, you'll be part of our four revenue streams: retail, gifting, catering, and lunch service. Whether it's enjoying our ham, turkey, and sides for a family meal, sending personalized gifts, catering events, or serving made-to-order sandwiches and salads, there's always a demand for our products. Franchising with us means being part of a 65-year tradition, with the support of our experienced leadership team and the opportunity to own your slice of success. Join us and experience the taste and quality that sets us apart.
Key terms
- Multi-Store Development Incentive Program
Royalty waived year 1; 3% of net sales year 2; standard royalty from year 3; requires extra $10,000 local marketing in year 1 per store
- Single-Store Development Incentive Program
Royalty waived year 1; requires extra $10,000 local marketing in year 1
- Footprint
2,000 – 2,600 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$923k
Item 19 cohort year 2025
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-6.7%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.