The Growler Guys
Food & Beverage · Bars & Pubs
- Active units
- 7
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About The Growler Guys
The Growler Guys is a renowned brand that has gained a reputation as the local favorite for craft beer enthusiasts. Since their establishment in 2012, they have expanded to multiple locations in Idaho, Nevada, Oregon, Washington, and Wisconsin. Their concept is simple yet effective: a fill station where you can choose from an impressive selection of over 45 local and regional craft beers on tap and take them home in a 32-ounce or 64-ounce growler. What started as a humble fill station in Bend, Oregon has now transformed into tap house settings across several states. At The Growler Guys, they offer an incredible variety of beers, ciders, and more, with over 40 options to choose from. They even provide guidance on choosing the right glass to enhance your beer-drinking experience. Whether you're an avid collector or simply looking to enjoy the finest craft beers, The Growler Guys is the perfect destination for you.
Key terms
- Franchise fee
$30k
- Development Agreement initial franchise fee schedule
$20,000 per store for stores 2-5; $15,000 per store for stores 6-20; $10,000 per store for 21+ (first store $30,000)
- Brand fund
1.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
1,800 – 3,500 sq ft
- Development Agreement - Exclusive Option
$5k
- Development Agreement - Extension Fee
$500
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations7
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate-12.5%
Net unit growth versus prior year
- 3-year unit CAGR-11.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$330k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open5 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 9 of 10 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.