The Exercise Coach
Fitness · Personal Training Services
- Active units
- 211
- Avg unit volume
- $291k
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About The Exercise Coach
The Exercise Coach is a leading brand in the personal training industry, offering highly effective workouts in a short amount of time. With their innovative approach, they have become the fastest-growing personal training brand in America. Their certified coaches are friendly, encouraging, and committed to helping you achieve your fitness goals. They provide you with the direction, confidence, and motivation you need to succeed. The Exercise Coach offers customized 20-minute workouts that are optimized for maximum results. Through the use of technology, they deliver individualized training sessions that are efficient, effective, and tailored to your specific needs. Whether you want to lose weight, gain strength, or improve your overall health, The Exercise Coach has got you covered. They believe that just 20-minutes is enough for a great workout and a healthier life. Unlike traditional gyms, The Exercise Coach provides an ideal exercise atmosphere that is welcoming and non-intimidating. Say goodbye to crowded and noisy spaces and experience their thoughtfully designed studios. Experience the difference for yourself by claiming your two free sessions with The Exercise Coach today. Don't miss out on the opportunity to transform your fitness journey with a brand that prioritizes your success.
Key terms
- Franchise fee
$50k
- Area Development discounts
Under an ADA, discounted initial franchise fees for additional Studios: $40,000 (2nd), $25,000 (3rd–4th), $20,000 (5th+). Veterans receive 10% off the 1st Studio under the ADA.
- Brand fund
1.0% of Net Sales
- Local advertising
4000.0% of Net Sales
- Footprint
800 – 2,000 sq ft
- Area Development Agreement (ADA) – total development fee for 2 Studios
$40k
- Area Development Agreement (ADA) – total development fee for 3 Studios
$65k
- Area Development Agreement (ADA) – total development fee for 4 Studios
$90k
- Area Development Agreement (ADA) – 5 or more Studios
$110k
- Veteran discount
10.0% off franchise fee — 10% discount on the initial franchise fee (reduced to $44,550) for a qualified U.S. veteran with DD Form 214
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations217
Franchised units open at year-end
- New openings11
Gross new units opened during the calendar year
- 1-year unit growth rate2.8%
Net unit growth versus prior year
- 3-year unit CAGR6.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.2×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$296k
Item 19 cohort year 2025
- Annual unit volume (25th percentile)$217k
Gross Sales data obtained from business intelligence software integrated with the required POS system.
- Annual unit volume (75th percentile)$362k
Gross Sales data obtained from business intelligence software integrated with the required POS system.
- 1-year Median AUV growth rate1.5%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$372k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open300 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio0.8×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.