The Dog Wizard
Pet Services · Pet Training
- Active units
- 96
- Royalty
- 8.0%
Franchised, year-end 2024
of weekly Net Sales
About The Dog Wizard
The Dog Wizard™ is a leading brand in the field of dog training, offering mobile training services as well as facility-based franchises. They are dedicated to providing dog owners with a better choice in dog training, focusing on behavior modification, obedience programs, and puppy training. With their expertise, you can ensure long-term success for your new puppy, building confidence and control through training. They also help eliminate stress and anxiety in dogs when leaving home, making it easier for owners to have peace of mind. The Dog Wizard™ offers various programs such as group training classes, private lessons, AKC training, and specialty classes, catering to dogs of all breeds and sizes. Their unique approach goes beyond teaching basic obedience commands, aiming to teach dogs how to make better choices and listen to their owners in any environment. With lifetime support and a commitment to helping you maintain a healthy and happy relationship with your dog, The Dog Wizard™ is your go-to brand for effective and comprehensive dog training.
Key terms
- Franchise fee
$60k
- Multiple Franchises purchased contemporaneously
Tiered unit pricing: 2 units $55,000 each; 3 units $48,333.33 each; 4 units $41,250 each; 5 units $37,000 each (Total fees $110,000; $145,000; $165,000; $185,000 respectively).
- Brand fund
2.0% of Net Sales
- Local advertising
1500.0% of Net Sales
- Veteran discount
5000.0% off franchise fee — $5,000 discount from the Initial Franchise Fee (deducted from the Total Initial Franchise Fee, not per unit)
Brand Percentile Rankings
Growth
- Total locations96
Franchised units open at year-end
- New openings43
Gross new units opened during the calendar year
- 1-year unit growth rate45.5%
Net unit growth versus prior year
- 3-year unit CAGR65.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio43.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$159k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate8.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 90 of 91 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.