The Designery
Home Services · Flooring & Interior Services
- Active units
- 21
- Royalty
- 7.0%
Franchised, year-end 2023
of weekly Net Sales
About The Designery
The Designery in St. Louis, MO is your go-to brand for creative and visually stunning signage displays and graphic designs. Our team of talented designers and sign makers are committed to sending the right message for your business or organization. Whether you need ADA wayfinding signs, donor recognition walls, or monuments and pylons, we have you covered. From wall murals to environmental graphics, our range of creative displays and display systems will help you stand out from the crowd. With our expertise in interior and exterior signs, we provide complete sign services including design, graphics, installation, branding, repair, and maintenance. Our goal is to ensure that your message and branding are clear and impactful. Partner with The Designery to receive customized signage solutions that meet your specific needs. Contact us now to schedule a consultation and let us make your vision a reality.
Key terms
- Franchise fee
$55k
- Elevate to Owner Program Discount
Discount on Initial Franchise Fee for first unit to qualified employees: 10% after 2 years; 15% after 3; 20% after 4; 25% after 5+ years
- Brand fund
2.0% of Net Sales
- Local advertising
3.0% of Net Sales
- Footprint
500 – 2,000 sq ft
- Multi-Unit Offering (2-Pack)
$95k
- Multi-Unit Offering (3-Pack)
$130k
- Multi-Unit Offering (4-Pack)
$165k
- Multi-Unit Offering (5-Pack)
$190k
- Veteran discount
5000.0% off franchise fee — $5,000 off the Initial Franchise Fee for the first Franchised Business for qualifying honorably discharged U.S. veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations73
Franchised units open at year-end
- New openings53
Gross new units opened during the calendar year
- 1-year unit growth rate247.6%
Net unit growth versus prior year
- 3-year unit CAGR105.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio53.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$344k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open8 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.