The Covery
Wellness & Personal Care · Recovery & Wellness Studios
- Active units
- 9
- Avg unit volume
- $709k
- Royalty
- 6.8%
Franchised, year-end 2024
Average Unit Volume (Gross Revenues) for the depicted Spas for Jan 1, 2024 – Dec 31, 2024.
of weekly Net Sales
About The Covery
Evolve your Wellness Journey today
Key terms
- Franchise fee
$43k
- Brand fund
1.8% of Net Sales
- Local advertising
3.0% of Net Sales
- Footprint
1,200 sq ft
- Area Development Agreement
$38k
- Area Development Agreement
$33k
- Area Development Agreement
$28k
- Veteran discount
25.0% off franchise fee — 25% off the initial franchise fee and any development fees
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations9
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-10.0%
Net unit growth versus prior year
- 3-year unit CAGR73.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$709k
Average Unit Volume (Gross Revenues) for the depicted Spas for Jan 1, 2024 – Dec 31, 2024.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$321k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.8%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio2.2×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 8 of 8 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.