The Counter
Food & Beverage · Fast-Casual Restaurants
- Active units
- 14
- Avg unit volume
- $2.4M
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About The Counter
The Counter® is a contemporary burger restaurant that aims to challenge the way people think about burger places. They offer customizable gourmet burgers, including vegetarian options, as well as a selection of beer and wine. The brand believes that life is all about experiences, trying new things, and being inventive. To ensure a flavorful and unique dining experience, The Counter® carefully selects quality meats, inventive sauces, toasted buns, melted cheeses, and blended shakes. Whether you're looking to satisfy a picky eater or plan a special event, such as meetings, birthdays, or anniversaries, The Counter® offers custom burger bars and beyond. Their goal is to create deliciousness for everyone, even those with contrasting tastes. If you're feeling creative, The Counter® invites you to join them in building your own burger masterpiece. Discover the possibilities and let your taste buds guide you at The Counter®.
Key terms
- Franchise fee
$35k
- Brand fund
1.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
2,500 – 3,000 sq ft
- Veteran discount
20.0% off franchise fee — 20% discount for Eligible Military
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations6
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-25.0%
Net unit growth versus prior year
- 3-year unit CAGR-32.1%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.4M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 2 of 6 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.