The Bunny Hive
Education & Child Enrichment · Early Childhood Education
- Active units
- 14
- Avg unit volume
- $317k
- Royalty
- 7.0%
Franchised, year-end 2024
of weekly Net Sales
About The Bunny Hive
The Bunny Hive is a social club for little ones, from two weeks old to kindergarten, and their grownups. We offer a wide range of engaging classes that both children and adults can attend together. Our classes include art, music, sensory activities, ballet, baby massage, culinary exploration, storytime, and more. In addition to classes, we also host social events and pop-up workshops to foster community connections among our members. What sets The Bunny Hive apart is our beautiful and clean space, as well as our inclusive culture. We prioritize cleanliness and provide a welcoming environment for everyone. Our club currently has locations in Atlanta, Georgia and Richmond, Virginia, and we are expanding to Charlotte, NC, Raleigh, NC, Smyrna, GA, and Roswell, GA. If you're interested in bringing The Bunny Hive to your community, we are now franchising. Visit our Franchise page and complete the Interest Form for more details. At The Bunny Hive, we have a dedicated team of women who create a special experience for our members. They understand the importance of a clean and happy space for parents and children to spend quality time together. Most of our classes are 30 minutes long, the optimal time for children's engagement. In addition to our regular classes, The Bunny Hive is the perfect venue for hosting birthday parties, baby showers, and gender reveal parties. Our staff is here to assist you, so you can enjoy your special day stress-free. Private events start at $300. Don't just take our word for it, here's what some of our members have to say: - This is a perfect solution to socialize with other parents while also engaging your infant or toddler. Everything is so clean and they do a great job of refreshing themes to keep everything interesting! - Kim - The Bunny Hive offers a variety of classes for my baby and me to keep learning and socialized! It's a friendly and pretty atmosphere and has become a staple in our weeks. - Bailey - We absolutely LOVE The Bunny Hive! It’s already hard to imagine what we did with our days before it opened. We take our ten-month-old son several times a week! I appreciate that it’s a space truly designed for both children and adults alike! - Katie - Marlo has truly enjoyed her time at The Bunny Hive. Her face just lights up! It’s a place where I can reinforce her development while also exposing her to other babies so she can learn from them and make new friends. So glad you opened this beautiful and happy space. - Chelsea - This Insta-ready studio is dazzling and the perfect spot for your littles to engage in real sensory activities and for you to connect with other parents in a similar phase of life without feeling overstimulated. The studio is clean and elegant and designed with the new parent experience in mind. - Cara - I cannot even begin to describe how grateful I am for The Bunny Hive. This is a wonderful, supportive community of moms. I go a few times per week now, and it's so fantastic to connect with other adults while entertaining and stimulating our growing babies. - Erika To join our social club for little ones and their grownups, visit our website and get in touch with us. We also have a Kindergarten Prep Program available, and gift options are also available. Come and experience The Bunny Hive, where learning and connection flourish in a clean and welcoming environment.
Key terms
- Franchise fee
$42k
- Development Agreement pricing
Initial Franchise Fee reduced to $33,600 for additional Studios; credits of $16,800 applied under Development Agreement
- Brand fund
1.0% of Net Sales
- Local advertising
500.0% of Net Sales
- Footprint
1,000 – 2,500 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations14
Franchised units open at year-end
- New openings13
Gross new units opened during the calendar year
- 1-year unit growth rate1300.0%
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio13.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$317k
Most recent full-year average. The FDD states no franchised Studios were open for a full calendar year during the reporting period.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$229k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open8 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.4×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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