TCBY
Food & Beverage · Ice Cream & Frozen Desserts
- Active units
- 151
- Avg unit volume
- $405k
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About TCBY
TCBY® is the original and most well-known frozen yogurt brand that has been serving communities nationwide for 40 years. With over 250 franchise locations worldwide, TCBY® is a leader in the frozen yogurt industry, known for its nutrition, taste, and product quality. TCBY® offers an extensive product line, with a wide variety of yogurt flavors that are low in fat, nonfat, or no sugar added. In 2011, TCBY® introduced Super FroYo, a unique frozen yogurt classification that is still the most nutritious option in the market. TCBY® was also the first brand to introduce Greek Frozen Yogurt. From its first shop in Little Rock, Arkansas in 1981 to its current headquarters in Broomfield, Colorado, TCBY® has continually been an innovator in the frozen yogurt industry. Discover the delicious and healthy options offered by TCBY® at a store near you.
Key terms
- Franchise fee
$35k
- Existing franchisee
Initial Franchise Fee reduced to $25,000
- First responders
Qualified first responders receive a 20% discount on the Initial Franchise Fee
- Co-brand (Mrs. Fields outlet)
50% discount of the Initial Franchise Fee for the Mrs. Fields-branded outlet in a co-branded location
- Limited Incentive for Existing Franchisees
Until March 31, 2025, Initial Franchise Fee reduced to $15,000 per Store
- Brand fund
3.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
600 – 900 sq ft
- Area Development Agreement - standard
$13k
- Veteran discount
28.6% off franchise fee — Initial Franchise Fee reduced to $25,000 for honorably discharged U.S. veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations115
Franchised units open at year-end
- New openings2
Gross new units opened during the calendar year
- 1-year unit growth rate-8.0%
Net unit growth versus prior year
- 3-year unit CAGR-12.7%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.2×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$278k
Unaudited Gross Revenue for 71 franchised Traditional Stores; excludes non-traditional locations.
- Annual unit volume (75th percentile)$588k
Unaudited Gross Revenue for 71 franchised Traditional Stores; excludes non-traditional locations.
- 1-year Median AUV growth rate6.0%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$592k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open4 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 20 of 23 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.