sweetFrog
Food & Beverage · Ice Cream & Frozen Desserts
- Active units
- 216
- Royalty
- 5.0%
Franchised, year-end 2023
of weekly Net Sales
About sweetFrog
SweetFrog is a premium frozen yogurt brand that not only offers delicious treats but is also passionate about giving back to the community. As a sweetSupporter for the American Red Cross and Water Safety Program, sweetFrog is committed to making a difference in local communities. By aligning with the Red Cross, sweetFrog brings awareness and resources to important issues like water safety. They believe in the Red Cross mission of preventing child drownings and improving water competency among adolescents and adults. This partnership has the potential to help many families, including those in sweetFrog communities. As a token of appreciation for donations to the American Red Cross, sweetFrog offers sweetDeals coupons. They also match total donations dollar for dollar, up to $10,000. Additionally, joining the Red Cross June Swim Challenge allows participants to receive both Red Cross and sweetFrog branded merchandise. SweetFrog's customer loyalty program, sweetRewards, provides free froyo on birthdays and sweetBenefits all year long. They also offer free home activities for sweetFrog friends, such as coloring pages and crafts related to water safety. To further promote water safety awareness, many sweetFrog locations will be hosting water safety nights for the local community to attend and learn more. By supporting sweetFrog, you not only get to enjoy their delicious frozen yogurt, but you also contribute to the urgent needs of the American Red Cross mission. From responding to disasters to teaching life-saving skills, sweetFrog's partnership with the Red Cross is truly making a difference.
Key terms
- Franchise fee
$30k
- Second and subsequent traditional unit fee
Initial Franchise Fee reduced to 15000 for your second and each subsequent traditional Franchised Business
- Non-traditional formats
Initial Franchise Fee is 15000 for Kiosk/Standard Counter; 10000 for Vehicle
- Brand fund
2.5% of Net Sales
- Local advertising
0.0% of Net Sales
- Footprint
1,300 – 1,400 sq ft
- Veteran discount
20.0% off franchise fee — 20% discount on the Initial Franchise Fee for Eligible Military and 501(c)(3)
Brand Percentile Rankings
Growth
- Total locations216
Franchised units open at year-end
- New openings8
Gross new units opened during the calendar year
- 1-year unit growth rate-2.3%
Net unit growth versus prior year
- 3-year unit CAGR-4.7%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio8.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$441k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open8 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 201 of 247 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.