Style Encore
Retail & Consumer Goods · Apparel & Accessories
- Active units
- 53
- Avg unit volume
- $902k
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About Style Encore
The business operates through brick-and-mortar locations where customers can sell their current, high-quality fashion items for cash on the spot. It serves a demographic of fashion-conscious women by offering a curated selection of designer and contemporary brands at a discount from traditional retail prices. The model emphasizes sustainability by extending the lifecycle of apparel in a boutique-style retail environment.
Key terms
- Franchise fee
$25k
- Second or subsequent store / existing franchisee of another Winmark concept
Initial Franchise Fee is $15,000 for a second or subsequent Store or for an existing franchisee of one of Winmark’s other franchised concepts
- Brand fund
1500.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Footprint
3,000 – 4,000 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Growth
- Total locations53
Franchised units open at year-end
- New openings2
Gross new units opened during the calendar year
- 1-year unit growth rate1.9%
Net unit growth versus prior year
- 3-year unit CAGR-3.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$902k
Footnote (3) defines Gross Sales as all revenues the franchisee receives, less sales tax and returns.
- Annual unit volume (25th percentile)$581k
Includes annual gross sales reported by 63 franchised stores that operated for the 12-month period ended December 28, 2024. “Gross Sales” means all revenues re…
- Annual unit volume (75th percentile)$1.2M
Includes annual gross sales reported by 63 franchised stores that operated for the 12-month period ended December 28, 2024. “Gross Sales” means all revenues re…
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$386k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open11 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio2.3×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.