Strong Pilates
Fitness · Pilates Studios
- Active units
- 1
- Royalty
- 8.0%
Franchised, year-end 2024
of weekly Net Sales
About Strong Pilates
Strong Pilates is more than just a workout for your muscles. It's about cultivating strong minds, bodies, friendships, and beats. This brand believes in the kind of strength that starts on the inside and radiates outward, pushing you to achieve more in your workout, your week, and your life. With a focus on minutes of rowing and resistance, Strong Pilates offers a fitness experience like no other. Each day brings a different class, giving you variety and keeping you engaged. Whether you're a beginner or an experienced fitness enthusiast, Strong Pilates has something for everyone. You have the opportunity to own a Strong Studio and become a part of their community as an ambassador or an instructor. Join the Strong movement and experience the transformative power of their innovative approach to fitness. Get stronger, both physically and mentally, with Strong Pilates.
Key terms
- Franchise fee
$59k
- Reduced fee with Development Agreement
During last fiscal year, franchises were sold for a reduced Franchise Fee of $25,000 when executing a Development Agreement for multiple studios
- Brand fund
2.0% of Net Sales
- Local advertising
1.5% of Net Sales
- Footprint
2,500 – 3,000 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations7
Franchised units open at year-end
- New openings6
Gross new units opened during the calendar year
- 1-year unit growth rate600.0%
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio6.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$83k
Item 19 cohort year 2026
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-78.1%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$704k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open9 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate8.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio0.1×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 9 of 22 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.