Stanley Steemer
Home Services · Cleaning Services
- Active units
- 210
- Avg unit volume
- $1.7M
- Royalty
- 7.0%
Franchised, year-end 2024
of weekly Net Sales
About Stanley Steemer
Stanley Steemer is a prominent cleaning and restoration company in the United States. Founded in 1947 by Jack A. Bates and currently headquartered in Dublin, Ohio, the company has become a trusted name in the industry with its high-quality services and exceptional customer care. Stanley Steemer offers a wide range of cleaning services for both residential and commercial customers. Their main services include carpet cleaning, tile and grout cleaning, hardwood floor cleaning, upholstery cleaning, air duct cleaning, and water damage restoration. They utilize state-of-the-art equipment and employ highly trained technicians to ensure efficient and effective cleaning results. On a global scale, Stanley Steemer does not have a widespread presence and primarily focuses on serving customers within the United States. As of now, there are no noteworthy subsidiaries, joint ventures, or partnerships that have been documented. The company occupies a significant position in the market, bolstered by its strong reputation and extensive customer base. Despite the lack of global sales, Stanley Steemer remains one of the most recognized and trusted names in the cleaning and restoration industry in the United States. It faces competition from other reputable companies such as Chem-Dry and COIT. While there have been no major events or changes in the company's strategy, Stanley Steemer continues to grow steadily by expanding its service offerings and reaching more customers. They have consistently maintained their focus on delivering high-quality cleaning services to meet the diverse needs of their clients. As for the company's current status, Stanley Steemer remains operational and continues to serve customers across the United States. They have implemented safety measures and precautions to adapt to the ongoing COVID-19 pandemic, ensuring the well-being of customers and employees. With their commitment to customer satisfaction and dedication to providing top-notch cleaning services, Stanley Steemer is poised to maintain its strong presence in the market. In conclusion, Stanley Steemer is a reputable cleaning and restoration company that offers a comprehensive range of services to customers in the United States. While it primarily operates domestically, the company has established itself as a leader in the industry through its commitment to quality and customer service.
Key terms
- Brand fund
4.0% of Net Sales
- Local advertising
10.0% of Net Sales
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations210
Franchised units open at year-end
- New openings2
Gross new units opened during the calendar year
- 1-year unit growth rate0.0%
Net unit growth versus prior year
- 3-year unit CAGR-0.5%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.7M
Nationwide average annual gross sales for franchisees in operation during all of 2025
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$343k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open45 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio5.1×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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