SpringHill Suites by Marriott
Hospitality · Hotels & Extended Stay
- Active units
- 539
- Royalty
- 5.5%
Franchised, year-end 2024
of weekly Net Sales
About SpringHill Suites by Marriott
SpringHill Suites by Marriott Wenatchee is a brand under the management of Sterling Hospitality Management. Led by Cal Clausen and Kent Clausen, the Sterling Team provides comprehensive management oversight in the limited service sector of the lodging industry. With a philosophy rooted in a hands-on approach, the Clausens have built on the legacy left by their father, Vern, who emphasized sincere compassion for employees and guests. Since entering the lodging industry in 1977, the Clausens have managed properties in various locations, including Wenatchee, one of six cities where Sterling Hospitality currently manages twelve independently owned properties across five states. Among the franchises they are affiliated with are Holiday Inn Express, Hampton Inn, Hilton Garden Inn, Quality Inn, and the new SpringHill by Marriott. The brand's commitment to uncompromised ethics and values makes Sterling Hospitality a respected corporate citizen. They strive to contribute positively to their hotels and the communities in which they operate. With their expertise and dedication, SpringHill Suites by Marriott Wenatchee offers exceptional service and a comfortable stay for all guests.
Key terms
- Franchise fee
$75k
- Modular construction development incentive
Up to $150,000 key money (bathrooms only); up to $200,000 (custom guestrooms); up to $250,000 (prototype guestrooms). Paid ~60 days after opening; eligibility and timing requirements apply.
- Brand fund
2.5% of Net Sales
- Footprint
39,000 – 90,000 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations539
Franchised units open at year-end
- New openings20
Gross new units opened during the calendar year
- 1-year unit growth rate3.7%
Net unit growth versus prior year
- 3-year unit CAGR3.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio20.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$25.5M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open15 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 597 of 737 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.